There’s a lot of talk in the media these days about the complexity around collaboration in business. In a recent blog post, “Skyscrapers of Complexity: Collaboration Demands Rigor,” Lokesh Datta examines the driving factors behind that complexity. He also discusses the reasons companies need to be rigorous in managing that flow of information between employees, partners, contractors, and customers.

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Regardless of how you feel about Twitter, Yammer, and other micro-blogging services that are cropping up, they’re here to stay. The question is: how will these services to evolve to meet the needs of the social enterprise? Michael Krigsman of ZDNet writes about the launch of Salesforce Chatter and points out a few of the obstacles their larger customers will likely encounter:

Although Salesforce.com understands these new approaches, the enterprise does not yet recognize collaboration and Enterprise 2.0 as a mission critical activity. Market education that demonstrates concrete value is key to solving this particular challenge.

There’s a good reason why many CIO’s don’t perceive “chatter” to be mission critical: because it’s not.

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