What We Learned at Dreamforce 2013

Tatyana Sussex | November 26, 2013

left Image

Last week, a couple reps from LiquidPlanner’s sales team, Senior Sales Manager Jen Ash and Account Manager Jacin Davis joined over 130,000 conference-goers at Dreamforce 2013 in San Francisco. This Salesforce.com extravaganza brings together people in sales, marketing and technology for four days of sessions where best sales practices, tips and hack are shared – along with lavish networking events and concerts (this year featured Green Day and Blondie).


Star studded

Keynote speakers ranged from Yahoo! CEO Marissa Mayer and Salesforce.com CEO Marc Benioff to health and spiritual guru Deepak Chopra and motivational speaker Dr. Wayne Dyer. Many of the keynote addresses were focused on well-being this year, in particular: how to improve your physical and emotional health to be more productive and thrive at work.


There were also cutting edge technology sessions, such as: being able to use Google Glass to create a support ticket in Salesforce, and then received the solution on Google Glass.

Giving back – the best surprise

One of the surprising and feel-good takeaways from Dreamforce was learning how much Salesforce.com invests in philanthropy. For example, the company raised $500,000 in matching donations for the Haiti earthquake relief in 2010. And on a permanent basis, the company has an integrated 1/1/1 philanthropic model that’s part of their company culture. This model uses people, technology and resources to help improve communities all over the world.

Even the Green Day/Blondie concert raised money for children’s hospitals in the San Francisco bay area.


In the end, Dreamforce is impressive in its scale – a huge event that attracts a variety of business people, leaders, thinkers and innovators all sharing knowledge and business cards. And in our case, we got to know a company that is focused on improving communities in need.

To learn more, or to set up your own 1/1/1 model, go to Salesforce.com Foundation.