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The Benefits of Subscriptions Over Ownership: 4 Lessons from Subscribed 2013

I was fortunate enough to attend Zuora’s Subscribed 2013 event last week that was billed as the globe’s only Subscription Economy conference. (“Subscription Economy” is about subscribing to services over buying products.) While some of the best information came at the lavish after-parties, the climax of the two-day spectacle was the reveal of Zuora’s subscription...

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