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Q&A With Greg Bennett, LiquidPlanner’s Product Marketing Manager | LiquidPlanner

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Q&A With Greg Bennett, LiquidPlanner’s Product Marketing Manager

We love having Greg on the marketing team. He gives us important insight into new LiquidPlanner features as they come down the pike; he has a dry sense of humor, he used to be a lawyer (so we ask him a related question or two) and he’s always game to go grab a cup of coffee. What’s not to love?

Read on to learn what Greg appreciates in his co-workers, how he stays productive and more.

LP: Briefly describe an average work day for you at LiquidPlanner:

Greg: As a product marketer, a lot of my time is spent learning about our customers: How they use our product, the value they derive from it, and how they conduct their business so we can better serve them in the future. These insights help me better message to our target market and reach them more effectively.

How did you know LiquidPlanner was the perfect fit for you?
It was during the interview process. Everyone I met showed such passion for not only the company and its potential but for the product as well. That got me really excited about joining the team!

Do you have any tips on how you stay productive and focused during the day?
Lots of coffee! Not just drinking it but also the act of getting up and brewing a fresh cup is the kind of mental break that keeps me focused when I get back to work.

What do you appreciate the most in your co-workers?
Everyone here is eager to offer a hand when needed. There’s a real sense of shared mission and commitment to each other that I really appreciate.

Do you have a ritual or routine to the start of your workday?
Every morning I take my dog for a walk around my neighborhood. It’s good for my dog and great for me, as it clears the cobwebs and gets me ready to start the day at LiquidPlanner.

Your idea of happiness at work is:
Thinking through a strategic business puzzle with a bunch of smart people is my idea of fun at work.

Advice for anyone looking for a job right now—interview tips?
Reach out to the people you know to schedule informal coffee chats to learn more about their business or industry. The purpose is not necessarily to get a job at those companies but to build relationships and get the word out that you’re looking for a new place to thrive. When a position does open up, you want them to think of your name first.

A few things you do outside the office?
Cooking, playing tennis (poorly), playing the guitar (even worse), and hiking in the amazing mountains around Seattle.


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