Long ago, in a city not far away, I worked for a very profitable company that got its start in the garage of one of its founders. We had grown to about 120 people with worldwide sales. Our products were the undisputed gold standard of the field. The employees were well paid and generally quite content. What’s not to like?

project management

But if you looked closer, there were some problems. Our product line had never been refreshed; 12-year old designs were getting harder and harder to build as components went end-of-life; the manufacturability and reliability of our flagship product was poor; new product development was sluggish and unfocused.

I joined the company as an engineer, but it was obvious that we didn’t need our twentieth engineer; we needed our first project manager. As such, I wrote the company’s first requirements document, and got the stakeholders to agree to the product definition. I did what I could to add rigor to the development effort.

When I took over the project to write the software for the refresh of our flagship product, I created a giant flowchart that showed every possible interaction that a user could have with the product.

This story almost had a happy ending

In the end, I couldn’t get any of the other project leads to follow my example and use a project management process. As a result, a redesign project that should have taken less than three years to complete took seven.  Sure, there were challenges getting the hardware to work, but these challenges paled in comparison to the delays caused by the lack of project management and a product development process.

My experience at this company served as both a motivating force and a warning for the importance of applying project management practices to the product development process.

If your team struggles to develop new products in a reasonable time, you could be missing a simple tool: project management.

Here are four ways to incorporate project management into your product development process.

1. Have a requirements document

Every project should have a requirements document that describes what the goals of the effort are and what “done” looks like. The flowchart I mentioned earlier served as our requirements document: If it was on the flowchart, we’d implement it, otherwise we wouldn’t.

Your requirements doc can be short and simple or long and detailed, depending on the situation. More importantly, it should be approved by all of the stakeholders.

By putting requirements in writing, you can avoid false consensus, where everyone thinks they know what the end product will look like, and someone has a different idea. You will also need a process to update this document, because there will be changes as you progress. All of the stakeholders should understand what these changes are and why the requirement is changing. In the end, it’s much easier to move an arrow on a flowchart than to change code and retest.

2. Have a process to start and stop projects

Just like people, healthy companies must grow and mature. They go through stages of development, and project management should grow along with the company. Too often, as companies grow, project management is one or two stages behind where it should be.

As you grow, you’ll need a process to green light new projects, making sure you have a requirements document and the resources to do the work. You also need a way to kill the projects that don’t make sense as soon as possible. Having a prioritized list of every project will help when there are resource conflicts.  Finally, have a list of pending projects, so that good ideas have a place to wait until you have the resources to start the effort.

3. Treat project management like your other disciplines

You want to grow your company’s project management maturity along with the size and number of the projects that are happening. If your company is big enough to have a director of mechanical engineering, it’s probably big enough for a director of project management who is responsible for mentoring the project managers and developing good process.

You should also make sure you have top quality tools. I’ve seen companies skimp on this one, and it just doesn’t make sense. If you’re paying your project managers and engineers a good salary, a tool that increases everyone’s productivity will have a positive ROI.

4. Always focus on adding value

You need to guard against process that doesn’t add value. To do this, update your old processes to make sure they fit the reality of what the company is and will become—not the company that was.

One process that always adds value is bug tracking. If you find a bug that you can’t fix right away, you need a proper database to store it. It’s better to ship a product with known bugs that you’ve decided are low enough risk than to ship with unknown issues. The truth is, there are always some unknown bugs. What’s unforgivable is when you ship with bugs that you’ve just forgotten about. All of the bugs in the database need to be prioritized. Prioritize them as compared to the other bugs, as well as to new features.


Proper process is critical to running a healthy company. If you just let everyone do what they want, a rogue trader may cost you two billion dollars. If you run a multinational corporation like a startup, there’s no way for management to say, “We need to focus on the internet” and make things happen. The key is to have the appropriate level of management that allows people with good ideas to bring value to their projects and the company while still allowing the management to set priorities and direction.

Is your project management process holding you back? Find out! This 9-question multiple-choice quiz will diagnose the health of your PM tool and process.

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How Project Management Accelerates Product Development was last modified: November 15th, 2016 by Andy Silber